This is Not a Toy – Pharrell Tells Toronto

Pharrell, when will you give us ordinary folk a chance? Producer, turned singer, turned clothing designer and now art curator! The distant relation to Benjamin Button (Mr Williams seems not to age) has an exciting new exhibition showing at Toronto’s museum, Design Exchange until May 19th.

This is Not a Toy is a vibrant and youthful exhibition that will appeal to everyone’s innocent childish qualities. It is full of colour and cute sculptures, which I’m sure cost too much for any child to play with (hence the name of the exhibition). Although I did enjoy it, an hour was more than long enough to see the rather modest exhibition. Though it may be full of adorable shapes and childhood favourites – bring in The Smurfs and Spongebob Square pants, it is not to be taken lightly. Any collector of such objects would have a field day and Pharrell, who is obsessed with Japanese art and design clearly knows his stuff. Check out his documentary Tokyo Rising.

This is Not a Toy is the largest exhibition in the museum’s 20 year history and has gained a lot of media and public attention due to it’s affiliation with Pharrell. Other artists involved in the project include Takashi Murakami, KAWS, FriendsWithYou, Coarse, Huck Gee, and Frank Kozik. The pictures, sculptures and vinyls truly blur the line between art and play and I would gladly have any piece feature in my house. Some of the pieces retail as low as $50-$100.

Adults can expect to pay $16 per ticket and you are allowed to take pictures as you can tell, so long as you don’t use a flash. I was told by a friend of mine who works at the museum that they are desperately trying to get Pharrell down to the exhibition and she will let me know the date he will be there if they can convince him…Of course I will let you all know as well!

Here are lots more pictures of the exhibition –

IMG_20140216_160228 IMG_20140216_160402 IMG_20140216_160825 IMG_20140216_161023 IMG_20140216_161451 IMG_20140216_161528 IMG_20140216_161810 IMG_20140216_163352 IMG_20140216_163936


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